Judging from her soft blonde hair, understated makeup, and demure dress, American Idol judge Nicki Minaj is hitting a different fashion note that sounds cool and not crazy.
The rapstress toned it down for a press conference held at Fig & Olive in West Hollywood, Calif. recently to launch her new Kmart clothing line, The Nicki Minaj Collection, and like her new look, Minaj promised the clothes would be neither “cheesy or tacky,” but instead wearable for her fans.
“This is a very exciting moment for me,” she told the crowd. “Teaming up with Kmart andShopYourWay.com is gonna give me a way to have my fans dress like me for an affordable price and it’s going to be rich stuff, quality stuff. My big thing is that it cannot look cheesy and cheap, and that’s what I want to give my beautiful Barbz. I’ve been doing a lot of dresses lately, and I feel like I’m more confident when I look like this. It doesn’t have to be super over-the-top sexy. Some of the dresses I’ve been doing lately are completely covered—like the sweater dresses—and my fans have really responded to it. My fans are like, ‘Hey, look, Nicki, we want some kooky, crazy leggings and stuff like that, but we also want some things we can wear when we’re going to work or whatever.’…But I’ve just been feeling so romantic and sexy lately, so dresses have to be in the line.”
Minaj then told her Barbz what to expect from the collection that will be a reflection of her personal tastes. “I tend to love animal print, and my fans seem to love that, so I’ll definitely have some animal print in there,” she confessed. “I love pops of color. Anyone that knows me, knows that I love color. So I definitely want to have some neons in there that just make you feel bad. I’ve been wearing a lot of Alexander McQueen dresses lately, and I feel like it makes you feel slimmer and longer, so I want to have those cuts in terms of dresses in the line.We’ll be doing the new signature hats I’ve been doing and boots and legwarmers and those types of things. I’ve always loved humongous earrings, bamboo earrings, so I also want to do that.”
The Nicki Minaj Collection will be available at select Kmart locations and online in the next few months. Meanwhile, Barbz can log on to ShopYourWay.com for a behind-the-scenes look at Nicki’s design process. “I will be able to post exclusive videos and footage to anyone that is a member on the site, so they can see how I’m creating the line and be a member of the team,” Nicki revealed. “They’ll be seeing exclusive meetings and phone calls and sketches. And, before you know it, the line will be here.
My Barbz will be giving me information and their opinions and their true feelings.”
Watch the press conference below and share your feelings about The Nicki Minaj Collection in the comments section.