The latest example comes in the form of a Nike China commercial called “Give Me the Ball.” In the commercial, a young kid dreams about all the fame, fortune, and power that comes along with being an international basketball star. He thinks about getting drafted into the NBA, playing alongside someone like Kobe, and making millions of dollars to play professionally. Of course, he does this by showcasing his skills in a pair of Nikes and by being the best at his position in China. But, he needs more than just that to be successful—he needs the ball. So, Kobe is shown passing the rock off to him at one point.
Watch the clip below: