She’s the reality TV star who is rarely seen looking anything but polished and glamorous.
And Kim Kardashian is so passionate about make-up that she and her sisters have just launched their own beauty range.
Despite all this, her boyfriend Kanye West is actually a fan of the low maintenance look and prefers Kim – who has famously revealed the work that goes into her beauty routine – without a scrap of make-up.
The Keeping Up With The Kardashians star revealed 36-year-old Kanye’s preference for her bare-faced look in an interview with Feelunique.com.
She said: ‘He loves the dress up aspect, but he also likes me without make-up on.’
And it seems that Kim is taking a more relaxed approach to her beauty regime because of this.
A source told Us Weekly that she hasn’t worn any make-up since the arrival of her daughter four weeks ago.
‘She has always had a schedule with every hour of the day taken,’
‘Now, she hasn’t had her hair or make-up done since she had the baby,’ said the insider.
But the oh-so-polished Kim, 32, revealed that, like every other woman, she has suffered many make-up and fashion disasters in her time.
She cites matching eye shadow to her hair accessories and clothes as the worst of her make-up faux pas.
But thanks to years of practice it seems that Kim knows what she’s doing. A number of the beauty products from her new line sold out within a matter of hours on beauty e-tailer Feelunique when they went on sale on Monday, with some fans being put on a waiting list for some sold-out products.
Hot on the heels of their fast fashion collaboration with Dorothy Perkins Kim, Khloe and Kourtney created their affordable cosmetics line designed to inject a bit of Los Angeles into the everyday.
Kardashian sisters Kourtney, Khloe and Kim have launched a cosmetics line
Elsa says the Joystick Lip Stick Pen £10.95 (left) goes on like a dream while the £17.95 24K Prime Mask (right) added a glow to her skin
Cheap-looking packaging lets the £11.95 Whip Lash Mascara (left) down while the £8.95 Nail Lacquer impressed Elsa as it was toluene, formaldehyde, camphor and DBP free